IdN Magazine, Volume 21

Denis Mallet has spoken with IdN Magazine about the use of patterns in brand identity design and why it is important to ensure they link to and enhance the elements of the client’s brand.

Repeated components and patterns have always been present throughout our practice and helped to create some of the most striking and memorable of our designs. Patterns are interesting as graphic tools that can expand and strengthen the principle logo design. Creating a brand identity with a pattern is always a matter of finding meaning and balance.

In the interview with IdN Magazine, we speak about two projects — Arch Residential and Mathias Tanguy visual identity — both of which utilise patterns to carry a story and bring logic to the design.

Details:
Published by Systems Design Limited
IdN, The Brand in Pattern, Volume 21, no. 4, p. 41, 2014

IdN Magazine, "The Brand The Pattern", Volume 21, no. 4, 2014
Interview with Denis Mallet in IdN Magazine, "The Brand The Pattern", Volume 21, no. 4, 2014