Arch Residential

Real Estate

A gripping new brand identity for an independent boutique real estate services provider based in South East London.

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Project details

Real Estate

What we did:

Concept development
Brand identity and logo design
Brand guidelines
Brand identity application
Stationery design and production

Arch Residential is a sales and lettings agency based in South East London. As a small independent agency, they pride themselves on providing a superior level of service that is as personal as it is professional. The client had plans to expand their offering across London and the rest of the UK and required a fresh-looking, attractive brand identity design to support their growth strategy.

We concentrated on creating a distinct and memorable visual mark to make our client stand out in the somewhat crowded real estate market. We came up with an iconic symbol formed by the first letter of the company name, creating a spiral around the letter to depict a structural depth and hypnotising arching construction.

The use of clear typography and distinctive corporate colours supports the recognisable look of the logo, and the spiralling arch element lends itself well as a background, enhancing the concept of territory and new markets expansion.

The new brand identity design was gradually rolled out and implemented across all touch points including office design, outdoor signage, advertising boards, corporate documents and stationery, and website.