Julien Hauchecorne, an independent furniture and antiques dealer, has approached us to come up with a fresh visual identity and business card design for his new venture as a furniture designer. Operating within a highly visual market of designer objects, he needed something sleek and iconic, differentiating him from competition and conveying the message of quality, expertise and trust.

Visual identity
The logotype derived from a combination of Julien’s initials and a series of triangles—the client’s favourite shape. To soften and personalise the look, we included Julien’s handwritten signature. We have completed the project by using a modern-looking Minion Pro font, designed by Robert Slimbach, which gives the identity a contemporary feel.

Business cards
The bespoke business cards for Julien Hauchecorne were printed on two different Colorplan papers manufactured by GF Smith, which were duplexed to reach a total weight of 700 gsm. The Ebony paper on the contact side was embossed with a subtle Coltskin pattern, and we used a foil blocking technique to print the text and brand marks on each side of the card. Additionally, to create a subtle effect around the card, we have decided to apply four different metallic foils, ranging form gold to copper shades. Each foil has been applied onto each side of the card using a fore-edge printing process.

The client was very satisfied with the outcome of the branding and with his new business cards, for which he received compliments from his own clientele.