Julien Hauchecorne

Furniture Design

A fresh visual identity for an independent Paris-based furniture and antiques dealer turned furniture designer.

Read more
Project details
Industry:

Furniture Design

What we did:

Concept development
Branding, visual identity, logo design
Visual identity application
Stationery production
Print management

Julien Hauchecorne, an independent furniture and antiques dealer, has approached us to come up with a fresh visual identity and business card design for his new venture as a furniture designer. Operating within a highly visual market of designer objects, he needed something sleek and iconic, differentiating him from competition and conveying the message of quality, expertise and trust.

Visual identity
The logotype derived from a combination of Julien’s initials and a series of triangles—the client’s favourite shape. To soften and personalise the look, we included Julien’s handwritten signature. We have completed the project by using a modern-looking Minion Pro font, designed by Robert Slimbach, which gives the identity a contemporary feel.

Business cards
We printed the luxurious business cards on two different Colorplan papers manufactured by GF Smith, which we duplexed to reach a solid 700 gsm thickness. The Ebony paper on the contact details side of the card was embossed with a subtle Coltskin pattern, and we used a foil blocking technique for the text and brand marks on each side of the card. Additionally, to create a subtle but noticeable gradient of colour between all edges, we applied four different colour metallic Foilco foils, ranging from gold to copper, onto each side of the card using a fore-edge printing process.

The client was very satisfied with the outcome of the branding and with his new business cards, for which he received compliments from his own clientele.