Julien HauchecorneFurniture Design
A fresh visual identity for an independent Paris-based furniture and antiques dealer turned furniture designer.Read more
Furniture DesignWhat we did:
Branding, visual identity, logo design
Visual identity application
Julien Hauchecorne, an independent furniture and antiques dealer, has approached us to come up with a fresh visual identity and business card design for his new venture as a furniture designer. Operating within a highly visual market of designer objects, he needed something sleek and iconic, differentiating him from competition and conveying the message of quality, expertise and trust.
The logotype derived from a combination of Julien’s initials and a series of triangles—the client’s favourite shape. To soften and personalise the look, we included Julien’s handwritten signature. We have completed the project by using a modern-looking Minion Pro font, designed by Robert Slimbach, which gives the identity a contemporary feel.
We printed the luxurious business cards on two different Colorplan papers manufactured by GF Smith, which we duplexed to reach a solid 700 gsm thickness. The Ebony paper on the contact details side of the card was embossed with a subtle Coltskin pattern, and we used a foil blocking technique for the text and brand marks on each side of the card. Additionally, to create a subtle but noticeable gradient of colour between all edges, we applied four different colour metallic Foilco foils, ranging from gold to copper, onto each side of the card using a fore-edge printing process.
The client was very satisfied with the outcome of the branding and with his new business cards, for which he received compliments from his own clientele.