{"id":1536,"date":"2020-08-24T17:40:20","date_gmt":"2020-08-24T16:40:20","guid":{"rendered":"https:\/\/europa.studio\/?p=1536"},"modified":"2026-08-24T17:37:48","modified_gmt":"2026-08-24T16:37:48","slug":"idn-magazine-volume-21","status":"publish","type":"post","link":"https:\/\/europa.studio\/fr\/idn-magazine-volume-21\/","title":{"rendered":"IdN Magazine, Volume 21"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Denis Mallet s\u2019est entretenu avec l\u2019International Designers\u2019 Network pour <em>IdN Magazine<\/em> au sujet de l\u2019utilisation des motifs dans le design d\u2019identit\u00e9 de marque et de l\u2019importance de veiller \u00e0 ce qu\u2019ils soient reli\u00e9s aux \u00e9l\u00e9ments de la marque du client et les renforcent.<\/p>\n<p class=\"wp-block-paragraph\">Les \u00e9l\u00e9ments r\u00e9p\u00e9t\u00e9s et les motifs ont toujours occup\u00e9 une place importante dans notre pratique et contribu\u00e9 \u00e0 certaines de nos cr\u00e9ations les plus fortes et m\u00e9morables. En tant qu\u2019outils graphiques, les motifs permettent d\u2019\u00e9tendre et de renforcer le principe du logo. Concevoir une identit\u00e9 avec un motif consiste toujours \u00e0 trouver du sens et un \u00e9quilibre.<\/p>\n<p class=\"wp-block-paragraph\">Dans l\u2019entretien accord\u00e9 \u00e0 <em>IdN Magazine<\/em>, nous pr\u00e9sentons deux projets \u2014 les identit\u00e9s visuelles d\u2019Arch Residential et de Mathias Tanguy \u2014 qui utilisent tous deux des motifs pour raconter une histoire et donner une logique au design.<\/p>\n<p class=\"wp-block-paragraph\"><strong>D\u00e9tails :<\/strong><br>Publi\u00e9 par Systems Design Ltd.<br><em>IdN, The Brand in Pattern<\/em>, volume 21, n\u00b0 4, p. 41, 2014<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/europa.studio\/wp-content\/uploads\/2020\/08\/Europa-Studio_IdN_Magasine_Volume-21_Magasine_Cover@2x.jpg\" alt=\"Couverture d\u2019IdN Magazine, The Brand in Pattern, volume 21, n\u00b0 4.\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/europa.studio\/wp-content\/uploads\/2020\/08\/Europa-Studio_IdN_Magasine_Mathias-Tanguy_Arch_Residential_Brand-Identity@2x.jpg\" alt=\"Entretien avec Denis Mallet dans IdN Magazine sur les identit\u00e9s Mathias Tanguy et Arch Residential.\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Denis Mallet pr\u00e9sente dans IdN Magazine l\u2019utilisation des motifs dans les identit\u00e9s visuelles de Mathias Tanguy et d\u2019Arch Residential, ainsi que leur r\u00f4le dans la construction d\u2019une marque durable.<\/p>\n","protected":false},"author":8,"featured_media":1091,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IdN Magazine, Volume 21 &#8211; 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